Healthcare B2B Marketing Manager
We are seeking a B2b Marketing Manager with experience providing marketing efforts in the healthcare industry.
- Supports the go-to-market plans strategy and leads execution behind solutions introduction and adoption in marketplace. Including field-marketing communications, demo tools, ROI calculators, case studies, testimonials.
- In-house expert on market, competitors, B2B customer needs and wants. Maintains a knowledge base accessible to marketing and others needing access. Summarizes external information into regular briefings and discussions with internal teams for purposes of innovation/product improvement, competitor strategy and program development, positioning and communications tactics.
- Leads the tactical design and execution to maximize B2B MQL-SQL lead development to drive marketing and customer penetration.
- Industry events planned and managed to maximize qualified lead development into sales funnel.
- Bachelors degree in marketing or communications
- Experience working with strategic accounts sales managers and with clients. Strong positive in-person presence and communicator/collaborator.
- 4+ years: b2b marketing experience, in healthcare SaaS industry of high $ value solutions (rev cycle, quality of care, EHR, clinical decision support, other) working in field/trade marketing, sales effectiveness, demand generation, product-solution marketing.
Job Status: Full Time