Job Description

We are seeking a B2b Marketing Manager with experience providing marketing efforts in the healthcare industry. 

Job Description: 
  • Supports the go-to-market plans strategy and leads execution behind solutions introduction and adoption in marketplace. Including field-marketing communications, demo tools, ROI calculators, case studies, testimonials.
  • In-house expert on market, competitors, B2B customer needs and wants. Maintains a knowledge base accessible to marketing and others needing access. Summarizes external information into regular briefings and discussions with internal teams for purposes of innovation/product improvement, competitor strategy and program development, positioning and communications tactics.
  • Leads the tactical design and execution to maximize B2B MQL-SQL lead development to drive marketing and customer penetration.
  • Industry events planned and managed to maximize qualified lead development into sales funnel.
Requirements:
  • Bachelors degree in marketing or communications
  • Experience working with strategic accounts sales managers and with clients. Strong positive in-person presence and communicator/collaborator.
  • 4+ years: b2b marketing experience, in healthcare SaaS industry of high $ value solutions (rev cycle, quality of care, EHR, clinical decision support, other) working in field/trade marketing, sales effectiveness, demand generation, product-solution marketing.